Author(s): Catherine Moolenschot
This is the authorised biography of Jim Penman, the founder of Jim's Mowing, now the Jim's Group. The Jim's brand is known by most Australians, yet the founder is hardly known. In 1982 Jim Penman turned a one-man mowing business into an empire of 3786 franchisees across 50 divisions from antennas to window tinting. It includes interviews with 40 people close to Jim and outlines the story behind the creation of one of Australia's most famous brands and business models and the man who created it all.